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Welcome
to the website of the 2003 Interdisciplinary
World Congress on Mass Customization
and Personalization
October 6-8, 2003 at Technische Universitaet
Muenchen Munich, Germany
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MCPC
2003 updates: The
congress is over, but you can still virtually
participate ...
More
useful information and conference documentation
(outdated, just for reference):
(1)
The MCPC
Nightlife Online Configurator. Register
here for your customized networking dinner
on Oct 6, 2003 [important
for all participants who want to join the
networking dinners after the opening reception].
The configurator
is kindly provided by our sponsor ArcPlan.
(2)
The latest version of the MCPC
2003 Info Flyer (pdf File)
(3)
More helpful information:
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| Introduction
Leading
Mass Customization and Personalization from Emerging
Stage
to a Mainstream Business Model:
Mass
Customization and Personalization (MCP) aims to
provide goods and services that best serve individual
customers' personal needs with near mass production
efficiency..........(more)
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Tentative
Programm
Dear
Mass Customization Researcher,
Thanks
a lot for sending us your abstract as contribution
to the MCPC 2003. We got great feedback on our
call for papers and are very pleased by the scope
and scale of contributions. .....(more)
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| Objectives
The
objectives of the MCP'03 Congress are:
- to
emphasize the role of MCP as an integral component
of cohesive customer-focused strategies applied
by successful product and service providers........(more)
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| Scope
Gaining
Competitive Advantage Through Customer Interaction:
While
the MCP'01 Congress has recognized the complementary
attributes of MCP and E-commerce, the MCP'03 Congress
is going to put customer interaction at the center
of analysis....(more).
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