-
to
emphasize the role of MCP as an integral
component of cohesive customer-focused strategies
applied by successful product and service
providers.
-
to
promote debate on MCP based on various approaches;
e.g. engineering, computer science, operations
research, organizational theory, consumer
psychology.
-
to
gather information on the most recent and
relevant progress of core technologies and
business models in the area of MCP and accelerate
their development.
-
to
give an international overview of advances
in MCP and to share best practices from
different countries world-wide.
-
to
bring together the greatest possible number
of international MCP researchers and practitioners
to facilitate the exchange of ideas and
opinions.
-
to
provide a fruitful environment for the discussion
of valued traditions in MCP as well as for
breaking new grounds.
-
to
contribute to the continuity of relations
within the MCP research community and to
foster future collaborations between participants.
-
to
disseminate information widely across the
practitioner and the academia worlds outside
the congress using new information technologies.
