MCPC`03

MCPC 2003 Conference Proceedings

The congress is over, with more than 300 participants it was the largest event in the field ever. While you may have missed the chance of personal interaction and discussion, you can still benefit from the conference results: Order the conference proceedings, a unique and comprehensive collection of papers on mass customization, customer integration, personalization, and related fields.

Proceedings of the MCPC 2003: Competitive Advantage Through Customer Interaction: Leading Mass Customization and Personalization (MCP) from the Emerging State to a Mainstream Business Model, Edited by Frank T. Piller, Ralf Reichwald and Mitchell Tseng, with an introduction by B. Joseph Pine II, Munich October 2003. 1500+ Pages on CD-Rom plus 80 Pages Booklet with all Abstracts and Full Contents. Euro 95.00 only (plus tax).


Contents: More than 120 full papers and presentations from the conference tracks:

MCPC 2003 Research Tracks and Papers

  • MCP Strategies and Economics
  • MCP Product Design
  • MCP Manufacturing and Logistics
  • MCP Information System
  • User Driven Innovation
  • Customer Interaction Behavior
  • CRM and Branding for MCP
  • Communities and Personalization for MCP in E-Commerce
  • MCP and Sustainability
  • MCP Research in the Fashion & Footwear Industry
  • MCP Case Studies from Various Industrie

Business Seminar Sessions

  • Business Seminar Track A: MCP Paradigm Shifts and Enablers
  • Business Seminar Track B: MCP in the Fashion Industry
  • Business Seminar Track C: Myths and Paradigms of MCP

The CD-Rom contains also copies of the MCPC 2003 Business Seminar handouts. See the presentations of leading MCP executives sharing their mass customization experiences. Ordering includes also an access key to an update web site with extended versions of the conference presentations (add. 250+ pages!).

MCPC 03 Proceedings Order Form (pdf)

(just fax this order form. We will send you an invoice, and you may pay by bank transfer or cheque).

Download all abtracts of the more than 120 conference presentations and papers (pdf) on mass customization and personalization.

For a fast overview, see the conference program structure here (pdf)

Special offer: Order the MCPC 2003 proceedings together with your copy of the Proceedings of the MCPC 2001 (CD-Rom with more than 70 full papers on mass customization and personalization) for an additional 30.00 Euro +tax only (MCPC 2001 proceedings alone are priced 95 US$). Just tick the box on the order form if you want to benefit from this special offer (only as long as stock lasts).

 

The next MCPC conference will be in Hong Kong in late 2005.

 


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