2nd Interdisciplinary World Congress on  
    Mass Customization
    and Personalization

October  6-8, 2003 
Technische Universitaet München
Munich Germany

Professor and Research Director of the Institute of Industrial technologies and Automation (ITIA), Milan, Italy

Track Chair: MCP and Information Systems

" Laurea in Mechanical Engineering from the Politecnico of Torino (1972)
" Awarded Research Grant from the National Research Council of Italy for research on Applied Computer Science to Production Engineering
" Master of Applied Science of Mechanical Engineering from University of Waterloo, Canada (1975)
" Ph.D. of Mechanical Engineering from Carleton University, Ottawa, Canada (1978)

Academic Experience:
" Research Associate at McMaster University, Hamilton, Canada (1975)
" Adjoint Professor of Mechanical Technology, Politecnico of Torino, Italy (1983-1985)
" Lecturer for a Seminar at the University of Florence on "CAD/CAM in Metal Forming" (1985)
" Lecturer Seminar at the Polytechnic of Milan on "Computer Aided Process and Manufacturing Methods" (1986)
" Lecturer Seminar at the University of Padova on "CAD/CAM in Manufacturing" (1987)
" Lecturer of Metal Forming at the Metallurgy Department of the Ecole Politechnique Federale de Lausanne, Switzerland (1984-1991)
" Associate Professor of Mechanical Technology at the Faculty of Engineering, Politecnico of Milan, Italy (1988-1996)
" Adjoint Professor of Mechanical Technology and Applied Robotic, Politecnico of Milan, Italy (from 1997).

Professional experience:
" Scientist, Project Leader and Group Leader for Process Modelling and Manufacturing Systems at Brown Boveri & C.(BBC, now ABB) Corporate Research Center, Baden-Dattwil, Switzerland (1978-1986),
" Executive Director for EDP/CIM in Tornos-Bechler (machine tools), Moutier, Switzerland.
" Industrialization Manager in Charmilles Technologies, Geneva, Switzerland (1991-1992)
" Project Leader of the Applied Robotics Group in ITIA - Institute for Industrial Technology and Automation, National Research Council, Milan, Italy (1988-1995)
" Research Director at ITIA-CNR (from 1997)

Other experiences:
" Active Member of C.I.R.P. (Council International for Research in Production)
" Member of the NMP Nano, Material and Production Committee of the 6th FWP
" European Commission Expert for CIM/FMS
" Reference Committee Member for Research Doctorat (Ph.D.) in Industrial Design and Multimedia Communication at Politecnico of Milan
" Steering Committee Member for China-EU CIM Project from 1991
" Member of the IMS (Intelligent Manufacturing System) International Steering Committee
" Project Leader of European Project EUROShoE with a budget of 19.5 Millions EURO, 34 partners from 9 countries
" Scientific Consultant for the Commission of Technology and Innovation of the Swiss Federal Governement

Two books and over 110 papers in the field of manufacturing, applied computer science to manufacturing and production management, applied robotic.

Professor Benedict G.C. Dellaert

Maastricht University, Maastricht

Track Chair: Consumer Interaction Behavior I

Professor Benedict G.C. Dellaert is Professor and Meteor Research Chair at the Department of Marketing, Maastricht University, Maastricht, The Netherlands. He holds a Masters degree in Technology Management and a Ph.D. degree in Technical Sciences both from Eindhoven University of Technology, the Netherlands. His research interests are in consumer decision making, consumer-producer interaction, and retailing and tourism. His work has appeared in journals such as the International Journal of Research in Marketing, the Journal of Marketing Research and Marketing Letters.

Prof. Rebecca Duray, Ph.D.

University of Colorado at Colorado Springs

Track Chair: MC Strategies and Economics I

Rebecca Duray is an Associate Professor at University of Colorado at Colorado Springs in the Department of Management. Professor Duray received her Ph.D. from The Ohio State University and her B.S. and M.B.A from Case Western Reserve University. Her research interests are in mass customization and the strategic applications of operations. Professor Duray is published in the Journal of Operations Management, International Journal of Operations and Production Management, and Management Learning. Prior to obtaining her Ph.D., Professor Duray was a management consultant for various firms including Price Waterhouse and A.T. Kearney focusing on operations and systems issues.

Plenary Keynote: From Mass Customization to User Driven Innovation

Nikolaus Franke holds the position as a Professor of Entrepreneurship at the Vienna University of Economics and Business Administration since September 2001. His research areas are Entrepreneurship, Innovation Management, and Marketing. His research puts a strong emphasis on empirical methods. He holds a Ph.D. and a Habilitation from the University of Munich. He was a visiting Scholar at the Massachusetts Institute of Technology (MIT), Cambridge, MA. Nikolaus Franke is married and has two daughters.

Dietmar Harhoff, Ph.D.

Professor and Director of the Institute of Innovation &Technology and Entrepreneurship, Ludwigs-Maximilians-Universität München, Germany

Track Chair: User Driven Innovation

1996 Venia Legendi (Volkswirtschaftslehre) - Fakultät Volkswirtschaftslehre und Statistik der Universität Mannheim
Habilitation: Innovation in German Manufacturing Firms - Empirical Studies on Productivity, Externalities, Corporate Finance and Taxation
1991 Doctor of Philosophy (Ph.D.)
Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Dissertation: Strategic Spillover Production, Vertical Organization, and Incentives for Research and Development

1987 Master of Public Administration (M.P.A)
John F. Kennedy School of Government, Harvard University

1984 Diplom-Ingenieur (Vertiefungsrichtung Fertigungstechnik)
Abt. Maschinenbau, Universität Dortmund

Wissenschaftliche
Tätigkeit 2000-2001 Visiting Professor, MIT Sloan School of Management, Cambridge
seit 1998 Universitätsprofessor (C4), Fakultät für Betriebswirtschaft der Ludwig-Maximilians-Universität München
Vorstand des Instituts für Innovationsforschung und Technologiemanagement
1997 -
1998 Research Professor, Wissenschaftszentrum Berlin für Sozialforschung
1995 -
1998 Stellvertretender Wissenschaftlicher Direktor, Zentrum für Europäische Wirtschaftsforschung (ZEW) sowie Leiter des ZEW-Forschungsbereichs Unternehmensbesteuerung und Öffentliche Finanzwirtschaft
1993 -
1995 Hochschulassistent (C1), Universität Mannheim
Lehrstuhl für Volkswirtschaftslehre, insbes. Angewandte Mikroökonomik (Prof. Dr. Konrad Stahl)
1993 Visiting Scholar, Alfred P. Sloan School of Management, Massachussetts Institute of Technology (M.I.T.)
1991 -

Roger J. Jiao, Ph.D.

Assistant Professor at the School of Mechanical and Production Engineering, Nanyang Technological University, Singapore

Track Chair: MCP and Product Design

Dr. Roger J. Jiao is an Assistant Professor for Systems & Engineering Management at School of Mechanical & Production Engineering, Nanyang Technological University, Singapore. He is convener and coordinator of Global Manufacturing & Logistics Forum at NTU. He holds a Master of Engineering of the University of Tianjin, China (1993), and a Ph.D. from the IEEM Department of the Hong Kong University of Science and Technology. His research interests include mass customization, design theory & methodology, reconfigurable manufacturing, engineering logistics, and intelligent systems. His research was publish in, among others, Technovation, International Journal of Services Technology and Management, Integrated Manufacturing Systems, Journal of Engineering Design, CIRP Journal, Journal of Intelligent Manufacturing, and International Journal of Operations & Production Management.

Dr. Michael Koch

Technische Universitaet Muenchen

Track Chair: Communities and Personalization in E-Commerce

Michael Koch is an Assistant Professor for Applied Informatics in the Department of Informatics at Technische Universitaet Muenchen. His main fields of interest are applications for supporting Collaboration, especially Community Support and User Representation in Collaboration applications.

Prof. Bart MacCarthy

University of Nottingham

Track Chair: MCP Case Studies

Bart MacCarthy is Professor of Operations Management at the University of Nottingham and Director of the Mass Customization Research Centre (MCRC). He leads the Operations Management Group at Nottingham. His research group focuses on the analysis and design of operational systems in business and industry with particular emphasis on responsiveness and time compression across the extended enterprise. The problems of 'operationalising' Mass Customization in practice in different sectors have been a dominant theme for the group in the last few years. He had extensive managerial experience prior to his academic career. He has researched and consulted with a wide range of industries including textiles and clothing, automotive, engineering, aerospace, consumer products and food, as well as with firms in distribution and logistics. He holds Fellowships of The Institute of Mathematics and it's Applications, The Institute of Operations Management and the IEE. He has published widely
in the academic and professional literature on Operations Management, Management Science and related areas.

Department of General and Industrial Management, Technische Universität München (TUM), Munich, Germany

Conference Co-Chair

Dr. Frank Piller teaches at the TUM Business School within the MBA program and is a regular guest lecturer in Executive MBA programs at international universities. He is director of the TUM Research Group Mass Customization and Customer Integration. His research areas are technology & innovation management, marketing and production management with particular interests in customer integration, mass customization, individualization and open innovation. Frequently quoted in The Financial Times, The Economist, and Wirtschaftswoche, amongst others, he is seen as one of Europe's leading experts in the field of Mass Customization and Customer Integration. Frank is the author of numerous articles and papers and has written / edited six books. He graduated summa cum laude with a PhD from the School of Business Administration at the University of Wuerzburg, Germany in 1999 He is a fellow of the German Scholarship Foundation, a founding member of the European Academy of Management and a member of several scientific and professional organizations. As a founding partner of Think Consult, a management consulting firm focusing on service innovation, mass customization and customer interaction, he helps his clients to serve their customers better by using truly customer-centric strategies.

Prof. Dr. Dr. h.c. Ralf Reichwald

Professor and Director of the Department of General and Industrial Management, TUM Business School, Technische Universität München (TUM), Germany

Conference Co-Chair
Opening Plenary Session Speaker

Prof. Reichwald is the Head of the Department of General and Industrial Management at the TUM Business School, Technische Universität München. In 2002, he was also elected as the first Dean of the new TUM Business School. Before joining TUM in 1990, he was a professor and department head at the University of the Federal Armed Forces in Munich (UniBW). He was a visiting professor at the University of Texas, Austin/Texas, USA, and the Syracuse University, New York, USA. In 1999, he was appointed as Permanent Visiting Professor at the University of Tunis II Université des Sciences, des Techniques et de Médecine de Tunis; Ecole Nationale d'Ingénieurs de Tunis). From May 1991 to May 1993, Prof. Reichwald served as the (external) Founding Dean of the Faculty of Economics, Business and Management Studies at theTechnical University „Bergakademie“ Freiberg, Saxony, helping an old university in former East Germany to get restarted. He received numerous awards, including an Honorary Doctorate by the Technical University „Bergakademie“ Freiberg, Saxony. He was elected as the first German representative of the European Academy of Management (EURAM) in 2003. For the German Federal Ministry of Research (BMBF), he directs the advisory circle of the BMBF research framework programs on “Future of Work” and “Innovative Services”.

The principles fields of research of Prof. Reichwald are: Empirical research in management and organization science; Application of new information and communication technologies in pilot fields of customer integration and virtual organizations; Leadership systems and Corporate communication; and Service Innovation.

Dr. Petra Schubert

Professor for E-Business at the Business School of the University of Applied Sciences (FH) Basel, Switzerland

Track Chair: Communities and Personalization in E-Commerce

Petra Schubert is professor for E-Business at the Business School of the University of Applied Sciences Basel (UAS Basel) where she is responsible for E-Business research and vice director of the Institute for Business Economics (an E-Business competence center). Her research interests comprise E-Business in SMEs, Digital Marketing, E-Business Strategies, Virtual Communities, and Personalization. She is cofounder and board member of the Ecademy, the Swiss national competence network for E-Business and eGovernment.

Ralph Seelmann-Eggebert

Mass Customization Group Leader, Fraunhofer IFF, Magdeburg, Germany

Track Chair: Manufacturing and Logistics

Ralph Seelmann Eggebert is head of Mass Customization at the Fraunhofer Institute for Factory Operation and Automation in Magdeburg, Germany. He is an internationally renowned expert for implementing Mass Customization in technological and logistical processes. He has published several scientific books and articles about the subject as well as given speeches on a number of occasions both in Germany and abroad. He was the initiator and organizer of the first Mass Customization workshop in Germany and co-chair of an annual Mass Customization Conference in Germany.

Arie Segev, Ph.D.

Professor, Operations & IT Management Group, and Director of the Fisher Center for Information Technology & Marketplace Transformation (CITM), Haas School of Business, University of California, Berkeley, USA

Plenary Key Note: Back to the Future: Beyong Mass Customization and Personalization

Dr. Arie Segev is a Professor of Business and Director of the Fisher Center for information Technology & Marketplace Transformation at the Haas School of Business, University of California - Berkeley. He has been leading research projects and outreach activities in the areas of business-to-business E-commerce and marketplace intermediation, and teaching courses on eBusiness and Information Management. Professor Segev's research has dealt with various business and technology issues related to Electronic Commerce and Information Management. Since starting the Fisher Center in 1995, he has been pursuing projects on business and technology issues in E-commerce, including CommerceNet sponsored projects on Designing Electronic Catalogs for Business Value and Internet-Based Financial Electronic Data Interchange (EDI), the impact of the Internet on purchasing and supplier relationship, auctions & bargaining in e-Commerce, and brokering models in business-to-business e-Commerce. Recently, Dr. Segev's research has been focused on Enabling eBusiness, including eBusiness process transformation, B2B Procurement, Information Management and Quality, support for procurement of services, customer interaction, e-negotiations and contracting, and e-collaboration and e-coordination. Professor Segev has published over 100 papers on these research topics in leading journals and conferences, consulted in government and industry, and is the recipient of major research grants. He holds Bsc and Msc in Industrial Engineering and Management from the Technion - Israel Institute of Technology, and an MS in Operations Research and a PhD in Computers and Information Systems from the University of Rochester.

Dr. Bernd Skiera

Professor for Electronic Commerce, Johann Wolfgang Goethe-University in Frankfurt, Germany

Track Chair: Consumer Interaction Behavior II

Dr. Bernd Skiera is a professor and holds the first Electronic Commerce chair at the Johann Wolfgang Goethe-University in Frankfurt, Germany. He is one of the founders of the E-Finance Lab (www.efinancelab.de), an industry-academic partnership between Frankfurt and Darmstadt Universities and partners Accenture, Deutsche Bank, Microsoft, Postbank, Siemens, and T-Systems located at the University of Frankfurt.

He published four books and several articles in journals such as Management Science, Marketing Science and Journal of Marketing Research. He was a Visiting Scholar at the Anderson School at UCLA, Los Angeles, USA (summer 2001) and at the Smeal College of Business, Penn State University, USA (fall 2002).

Professor, Department of Industrial Engineering and Engineering Management at the Hong Kong University of Science and Technology (HKUST), Hong Kong

Conference Co-Chair

Professor. Tseng's interest in mass customization technology began in the mid-1980s when he managed the systems configuration group at Digital, the market leader in the mini-computer business, with specialization in "à la carte" configured computer systems.Professor Tseng joined the Hong Kong
University of Science and Technology faculty as the founding department head in 1993 after working in industry for almost two decades in Xerox and Digital Equipment Corporation. He has a successful career in industry, progressing from manufacturing engineers to senior executive positions. In academic, he has been active in design research and mass customization related technology
development and has published more than 100 technical papers. Currently, he holds the directorship of the Advanced Manufacturing Institute at the university. In this capacity, he has been active working with industries to enhance their global competitiveness and to re-design manufacturing system
for industries like garment, footwear, semiconductor, logistics, building & construction, electrics & appliance, watches & jewelry....etc.

Prof. Dr. Gerd R. Wagner

University of Düsseldorf

Trach Chair: MCP and Sustainability

Professor Gerd Rainer Wagner received his Doktoral Degree in Business Administration and his Habilitation in Production Theory at the University of Frankfurt, Germany, 1974 resp. 1982. After working on Industrial Marketing Theory at the University of Bochum and on Production Management and Cost Accounting at the University of Essen, both Germany, he has been holding the Chair of Production Theory and Corporate Environmental Management at the University of Duesseldorf, Germany, since 1991.

Paul H. Zipkin, Ph.D.

The T. Austin Finch, Sr. Professor of Business at the Fuqua School of Business, Duke University, USA

Track chair: MC Strategies and Economics II

Paul H. Zipkin is the T. Austin Finch, Sr. Professor of at the Fuqua School of Business, Duke University. His academic degrees come from Reed, Berkeley and Yale. His teaching, research, and consulting focus on how supply chains work and how to make them work better, and their strategic roles in the success or failure of companies in the global marketplace. Within this broad theme, his work is concerned with issues of inventory management in supplier-customer relations; the impact of new production and communications technologies on supply-chain performance; coping with product variety at both the operational and strategic levels; and the design of logistics networks. He has published some 50 articles in scholarly journals and co-edited the book, Logistics of Production and Inventory. His book, Foundations of Inventory Management, appeared in 2000. He serves on the editorial boards of several journals and often advises companies, government agencies, and other organizations. He is a Fellow of the Manufacturing & Service Operations Management Society.

Prof. Dr. Michael Zäh

Professor at the Institute for Machine Tools and Industrial management - IWB

Professor Michael Zäh, born 1963, has been a member of the Managing Board of the Institute since 2002 and holds the Chair of Machine Tools and Finishing Techniques. After studying mechanical engineering at the Technical University of Munich, he was from 1990 to 1995 research assistant at the iwb, occupying the position of department manager in his final year. After graduation, he began his professional career at the Gleason Pfauter Ltd., which also took him to, as a module co-ordinator responsible for the implementation of SAP R/3 in five of the Gleason Corporation’s plants. Subsequently Michael Zäh was a member of the enlarged management group entrusted with tasks relating to the development of bevel gear machines and in-plant logistics.

Managing Director, Teradata Center for Customer Relationship Management at Duke University

Sanyin Siang is the Managing Director for the Teradata Center for Customer Relationship Management at Duke University where she oversees the day to day operations of the Center and develops its strategic vision. Sanyin Siang comes to the Center with a mix of experiences in management, science research, policy, and journalism. Prior to joining the Center, she worked at the American Association for the Advancement of Science, in Washington, DC where she managed projects that convened thought leaders in academia, government, and industry to examine science ethics and policy issues. She co-chaired the Info-Structure Security Dialogue, a group of government representatives, industry leaders and lawyers working to resolve IT and national security issues and sits on the editorial board of Clinical Researcher, an international research journal. She is also a member of the American Bar Association's Science & Technology Law Section. Siang received both her MBA and biomedical engineering degree from Duke University.

Jack Aaronson

CEO of New York based Aaronson Group

Plenary Keynote: Personalized User Experiences and Customer Loyalty - Best Practices

Jack Aaronson is the CEO of The Aaronson Group as well as a corporate lecturer. Jack Aaronson Consulting works with companies to increase the loyalty and satisfaction among their customers, increasing their profitability. Focusing on multi-channel user experiences, Jack and his team makes sure that your users have a fulfilling and enjoyable user experience across all of your touchpoints. As a corporate lecturer, Jack also travels around the world teaching companies how to effectively implement personalization, loyalty programs and multi-channel CRM. Jack writes the Loyalty/CRM column for ClickZ.com, and has his own newsletter that is "chock full of best practices" about personalization and multi-channel marketing. Prior to starting his own company, he created was the Director of Personalization at Barnes&Noble.com. Jack is currently working on a new book.

Academically, Jack is working on a paper called "GAPP: A Generic Architecture for Adaptive Profiling and Personalization," and has lectured at the University of Malaga, University of Southampton, Stern Business School and the Wharton School of Business.

Vice President and General Manager, Sears Customer Direct
and Senior Vice President E-Commerce, Lands' End

Plenary Keynote: Lands' End Custom: Changing the Way People Shop for Apparel

Bill Bass oversees the direct-to-consumer business for Sears, a leading retailer of apparel, home and automotive products and services, with annual revenue of more than $40 billion. He also leads the e-commerce business for Lands' End, the largest seller of apparel online. Previously, Bill served as a group director at Forrester Research. He received his B.A. from Princeton University and an M.B.A. and M.A. from Stanford University.

Louise Guay, PhD.

Founder & CEO, My Virtual Model, Inc., Montreal, Canada

Business Seminar Speech: The Virtual Model as a Dual Configurator: Creating an identity and creating a custom product

Visionary, Entrepreneur, and Creator of My Virtual model, Dr. Guay founded the Company's predecessor, Public Technologies Multimedia, in 1990, which became the biggest multimedia agency in Canada. In 1997, she introduced the first implementation of the Virtual Identity for on-line shopping, and in 2000, PTM became My Virtual Model, reflecting the refined mission of the company. In her career, Dr. Guay has been an author and scenarist at the Canadian Broadcasting Corporation (CBC), a member of the Advisor Committee of the Canadian Art Council, and Researcher-in-Residence at the Center for International Research in Animation and Creativity (CRICA) in Villeneuve-les-Avignons, France. Dr. Guay has received several awards including the prestigious Canadian Woman Entrepreneur of the Year award (University of Toronto's Faculty of Management) in 1996. She is on the Board of the Bell Broadcast and New Media Fund. She holds a BA in Philosophy, a Masters Degree in Aesthetics from L'Université de Paris (La Sorbonne) and a Ph.D. in Multimedia Communications from L'Université de Paris VIII; her trans-cultural multi-media thesis was the first-ever presented on laserdisc, and was her first foray into the world of virtual identity.

Volker Junior

Product Management, EOS GmbH, Germany

Business Seminar Speech; Enabling Mass Customization through Laser Sintering: From R&D to Manufacturing

Volker Junior was born in 1967 in Darmstadt, Germany. After finishing High School in Bad Homburg and military service in Wetzlar he started his studies in Mechanical Engineering at the Technical University of Munich. He completed his MSc-thesis at Colorado University in Boulder, Colorado, Department of Aerospace Engineering. The thesis was on "phase separation under natural convection" linked to the crystallisation of metals under weightless conditions. Parallel to his Mechanical Engineering studies he visited the High College of Philosophy (SJ) in Munich where he obtained a Baccalaureate (Bac.Phil.). In April 1995 he started his professional career at EOS GmbH, Munich where he initially assumed responsibility for national and European sales activities, including the management of company distributors. In January 1999, he was appointed product manager for plastic laser-sintering. Since the beginning of 2001, he is additionally in charge of managing the application department for plastic laser-sintering at EOS. For the last three years he focussed on application development and marketing of process chains for batch size optimized manufacturing based on laser sintering technologies.

Roland Massenet

Directeur du Développement, Dell Corp., France*

Business Seminar Speech: Mass Customization: Lessons learned at Dell

Bas Possen

Fouder & CEO, Possen.com, Amsterdam, The Netherlands

Business Seminar Speech: Retail challenges and opportunities by business services for mass customization

Bas Possen graduated in economics & business administration at the University of Maastricht in 1995, followed by a post-graduate degree in auditing and accounting obtained in 1997. Until 1995 he worked part-time in the family fashion retail business, selling high-end
men's fashion of renown and established brands. For almost five years (1995 - 1999) he worked as an international auditor and consultant for PricewaterhouseCoopers based in Amsterdam.

Dr.-Ing. Andreas Seidl

Managing Director,
Humans Solutions GmbH, Kaiserslautern, Germany

Business Seminar Speech: Bodyscanning in Retail Stores - Break the cost barrier with innovative Business and Payment Models

Dr. Seidl, Dr was born in 1963 in Fohnsdorf, Austria. After studying communications engineering and electronics, he graduated from the Universities of Graz, Austria and Munich, Germany, with degrees in electrical engineering and cybernetics. From 1990 to 1994 he studied for his doctorate at the Catholic University in Eichstätt and the Technical University in München where he passed his final exams with honors in 1994. Dr. Seidl was awarded the Ströbl Prize for outstanding scientific achievements by the Bavarian Ministry of the Interior.

He joined tecmath GmbH in Kaiserslautern as Director of Marketing in 1994 and assumed responsibility for the development of the Human Solutions Division and spurred on the internationalization of tecmath, resulting in the founding of tecmath of North America in Detroit, 1997. He was elected to the Board of tecmath when the company went public in 1999. He held this position on the Board until the Human Solutions Division split from the parent company to form an independent company in October of 2002. Since then he is Managing Director of Human Solutions GmbH.

Andreas Seidl's idea of making the human being the focus of product development and manufacture is unique the world over. Human Solutions is already number 1 on the international market in the automotive sector. As one of the German pioneers of mass customization and body scanning, Dr. Seidl has defined these markets for the Human Solutions GmbH as being especially auspicious - novel system solutions by Human Solutions will in future revolutionize these innovative trade markets. Within the scope of his scientific and professional activities, Dr. Seidl has published more than 60 articles on ergonomics, human modeling, measuring the human body, body scanning and mass customization.

Christoph Berger

Director Mass Customization, Adidas Salomon AG, Germany

Mr. Christoph Berger, Director Mass Customization of Adidas Salomon AG, is responsible for " mi adidas ", a cutting-edge all-round mass customisation project. The project starts with football boots followed by running shoes anf it will soon be expanded into other major categories. Before that, Mr. Berger was responsible for other strategic product development tasks at Adidas and other leading shoewear companies.

Michael T. Fralix

President, [TC]² - Textile/Clothing Technology Corporation,,Cary, NC, USA

For the last fifteen years, Dr. Mike Fralix has worked in a variety of capacities at [TC]² and has provided guidance to hundreds of sewn products companies. With over twenty-five years of experience in apparel manufacturing, research and development, operations and corporate management, he now leads the company's initiative to develop next-generation supply chain technologies, and bridge the gap between classroom theory and actual performance in an operating environment. In addition to overseeing [TC]²'s technology development, demonstration, consulting and Techexchange initiatives, Dr. Fralix speaks internationally on a variety of topics. He and the [TC]² staff deliver an extensive array of programs, both at [TC]² and on-site, and provide bilingual services to individual companies. These services span such topics as product development, production scheduling, industrial engineering, ergonomics, full package production, simulation, lean manufacturing systems, and the digital supply chain.

He holds Bachelor of Science degrees in Applied Mathematics and Philosophy from North Carolina State University, an MBA from Duke University and a Ph.D. in Technology Management from North Carolina State University. Dr. Fralix is also active in several industry organizations. He is a member of the Board of Directors of the American Apparel & Footwear Association (AAFA), the International Apparel Federation (IAF) and the Caribbean Latin American Action (CLAA). He is the President of the American Apparel Education Foundation and Past Chair of the AAFA Human Resources Leadership Council.

Mark W. Hansen

Manager, Lego Virtual, Billund, Denmark

Business Seminar Speech: Mass Customization at Lego

Director Commerce Customization LEGO Virtual at LEGO Systems, Denmark

Prof. Poul K. Hansen

Dept. of Production, Aalborg University, Denmark

Poul Kyvsgaard Hansen is an Associate Professor of Industrial Management and Organization at Department of Production/Center for Industrial Production at Aalborg University in Denmark. He holds a M.Sc. in Industrial Engineering and a Ph.D. in Technology Management. His current research field is "Product Development in Networks" including a strong focus on modularization across products and production.

Ulf Henseler

Sandvik Coromant, Germany / Sweden

Business Seminar Speech: Sandvik "Tailor Made": Process Control in a Globally Linked MC Production

Roland Hoelscher

Executive Director dynaSel, arcplan Information Services AG, Germany / USA

Roland Hoelscher is responsible as an executive director for arcplan's dynaSel product configuration product line. Mr. Hoelscher joined arcplan Information Services AG, in 1991 and has held many integral positions with the company including Consultant Director and Director of Marketing. He co-founded the US subsidiary arcplan Inc. in 1997 and served as its CEO and president. In summer 2003 he was appointed Executive Director, responsible for the market development of arcplan's new product line dynaSel. Roland Hoelscher graduated from the Westfaelische Wilhelms University in Muenster, Germany, with a master degree in business administration.

Johannes Steuerwald

Creo Interactive, Former Founder and CEO, Munich, Germany

Johannes H. Steuerwald founded its own company CREO Shoes in late 1998, while having had a strong professional background within the Footwear- and Sporting Goods Industry (e.g. Adidas, Freudenberg, GEOX) for more than 10 years. As a pioneer, combining MC with the deriving Internet-Hype, CREO was leading its segment for more than 3 years with high awareness amongst media. Despite the positive feedback from market, CREO was forced to shut down its operations due to difficult circumstances in the market place in 2001.
Since then, Johannes H. Steuerwald is working as a free lancer, specialized in supporting foreign companies to improve market share within the German speaking countries.

Michael Byvoet

Founder and CEO of Bivolino.com and shirtsdotnet.com, Belgium

Michel Byvoet, born in 1959. is married and has 2 sons: He earned degree in applied economics from University of Antwerp, Belgium and an MBA from University of Leuven, Belgium. He has been running the clothing family business for 15 years and implemented a Mass Customisation concet in 1997. Michel Byvoet is founder and Ceo of Bivolino.com and Shirtsdotnet.com.

Jean-Louis Heyd

Strategic Project Director Large Accounts Brands & Retails, Lectra World Headquarters, France

Computer Science engineer in 1982
Has joined LECTRA in 1985, has been involved in the Lectra software development, in the Lectra product development. I have been in charge to launch the 3D Design products development after the acquisition of Computer Design inc. in 1998. In 2001, I have joined the Large Account structure to leverage the project approach within the Lectra group. Then, we have signed a partnership agreement with Human Solutions in March 2001, for the 3D scanning technology, after an evaluation of the existing technologies. The processes around 3D scanners have been split around four business cases:
- Mass-Customization with Made to Measure (single order production)
- Mass-Customization with Size Prediction, finding the best fit from a 3D scan (without customized production)
- Size Survey to prepare new size systems and new body measurement charts
- 3D Design using the 3D body shapes of the scanned candidates.

In the domain of the size survey, we are participating in the French Size Survey with IFTH, providing scanner solutions and services (objective is to scan 15 000 persons in 18 months with 2 scanners).

We have defined with our partners the relevant scan protocol to guarantee the consistency of the measurements. It is a balance between the scanners capabilities, the cost of the solution, and the number of physical landmarks used. For measurements concerning the head, the foot and the hand, it is possible to use a small foot scanner, in order to avoid managing manually those corresponding measurements.

Yvonne Heinen-Foudeh

Marketing and Communications Manager Europe of GerberTechnology, USA

Business Seminar Speech: Mass Customization as Paradigm Shift

Yvonne Heinen-Foudeh is a creative marketing communications professional experienced in all aspects of marketing communications. Sine 1998, she is Marketing and Communications Manager Europe of Gerber Technology, a producer of automated design and manufacturing systems for the fashion, automotive, furniture, aerospace industries. Before, she worked was editor-in.chief for several large European Trade Magazine in the Fashion Sector. She has also extensive experience as a freelance consultant in collection development (lingerie/young fashion and sportswear) and the realization of catwalk presentations and photo production.

Michael Yee

Managing Director of Esquel Enterprises Ltd

Track Chair of Business Seminar "MC in the Fashion Industry"

Mr. Yee joined Esquel Group in 2000, bringing along his strong background and expertise in Information Technology and E-commerce, with extensive China experiences. Esquel group is a a leading clothing and textile manufacturers with more than 45,000 employees in the world, offers a wide range of product lines include knitting, weaving, spinning and accessories. Esquel has built a very good reputation in supplying both mainstream and specialized state-of-art products across the textile supply chain with the most favorable combination of quality, cost and delivery.