MCPC`03
 
 
  
   MCPC'2003 Workshops 
       2nd Interdisciplinary World Congress on  
    Mass Customization
    and Personalization
 
October  6-8, 2003 
Technische Universitaet München
Munich Germany

Before and after the conference two optional workshops give conference participants the oportunity to gain in-depth insight into spezial topics of mass customization and personalization. Extra booking of the workshops is required (Fee: 120,- Euro).

 
Pre-Conference Workshop: Why customized shoes not always fit ...
   

Monday, Oct. 6, 2003, 14.00 - 18.00 : TUM City Campus

The idea of this interactive, four-hour workshop is to give an in-depth introduction into mass customiziation by sharing and discussing the experiences of two pioneering companies of mass customization in larger detail.
Johannes Steuerwald from Creo Interactive will share experiences of launching and running a company offering customized fashion shoes on
the Internet. After huge success and much media interest, the . rm had to close its doors last year. The Creo case provides a fascinating insight into
the full life cycle of a MC company. From mass customization to user driven innovation:
This case will be mirrored and re. ected by the experiences of Adidas, a world leading sports goods company. Adidas has launched very
successfully its “miAdidas” product range and is now scaling up this business. Christoph Berger, Director Mass Customization at Adidas, will discuss the Adidas MC approach, its design, marketing, supply chain, and CRM challenges.

Both cases will set the background for the interactive session of the workshop. Moderated by Mitchell Tseng, HKUST, and Frank Piller, TUM, the two cases will be brought into a larger context to co-create with the workshop participants a framework of mass
customization and personalization.

 
After-Conference-Workshop: The World's First MC Business Game


ELISA Effi cient Logistics for Individualized Standard Applications Thursday,

Oct. 9, 2003, 9:30 - 14.30 : TUM Garching

Business games simulate real processes of enterprises. They can help to identify and improve critical process-scenarios. New ideas of improvement can easily be evaluated by taking them into account in the next simulation. By alternating the sequences of theory and actual practice, the passive consumption of knowledge is augmented by actively generating knowledge.

The haptic business game ELISA© is the world’s fi rst organization simulation, which devotes itself to the problem of putting mass customization into practice. Seminar participants personally experience what mass customization is all about, which readjustment problems arise, what their causes are and which solutions approaches are promising. ELISA© sensitizes specialists and executives from industry to the topical subject of customized production in process-oriented control loops.

The number of participants is limited to 15.

The workshop is conducted by:
Dipl.-Ing. Ralph Seelmann-Eggebert
Dipl.-Ing. oec. Benjamin Körber
Fraunhofer IFF Magdeburg

MCPC 2003 After-Conference Workshop: Oct 9, 9am- 2pm, TUM Garching.
Extra booking required (Fee: 120,- Euro).